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Developing a Membership Marketing Plan – Webinar

January 15, 2015 @ 2:00 pm - 3:15 pm

| $40 - $115

Does your organization’s membership program need a jumpstart? Are you wanting to grow new members? Join us for a lively discussion about how to develop a membership marketing plan for your organization and increase revenue. Everything has changed when it comes to membership and engagement. Learn about the Membership Life Cycle and how to engage your audience to turn them into members, and keep them! When the webinar is complete, you will have not only a model on how to develop strategies, but also real ideas and suggestions to take back to your organization.

2 – 3:15 p.m. Eastern

Participants will also receive copies of these publications:

–  The Membership Marketing Life Cycle, Tony Rossell, Marketing General Incorporated, 2007
 Membership Matters: Establishing a Vital Membership Program in Your Museum, AASLH Technical Leaflet #237, 2007
–  A Golden Age for Historic Properties, John Durel and Anita Nowery Durel. AASLH History News Article, 2007