Marketing is crucial for small museums and historic sites, but where do you begin? In this webinar, AASLH’s Hannah Hethmon will teach you, step by step, how to create a marketing plan tailored to your organization’s unique needs. A good marketing plan can help you more effectively allocated time and money, get approval for a marketing budget, keep you focused on high-priority goals, and ensure that your marketing objectives and methods are supporting your institutional mission.
Working through a series of prompts and questions, you will get a chance to see other organizations’ answers and get real-time pointers. At the end of the webinar, you will have the outline and notes you need to write your own marketing plan.
Date: May 23, 2017
Time: 3pm EST/2pm Central/1pm Mountain/12pm Pacific/10am Hawaii
Cost: $40 members/$65 nonmembers
Marketing Webinar Series:
This is the first webinar in a four-part series on marketing and social media at museums and historic sites. When you register for this webinar, you’ll get 25% off registration for the other webinars in the series:
–Facebook for Museums and Historic Sites (June 13)
–Twitter for Museums and Historic Sites (July 11)
–Instagram for Museums and Historic Sites (July 25)
About the Instructor:
Hannah Hethmon is the Membership Marketing Coordinator at AASLH. Before entering the public history/ museum field, she spent eight years doing marketing in the for-profit sector. In addition to a degree in English literature, she holds a master’s in medieval Icelandic history, philology, and manuscripts. She’s a DC area native and a bonafied history nerd.