Technical Leaflet 205: Selling History: A Practical Primer on Museum Product Development and Licensing
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Selling History: A Practical Primer on Museum Product Development and Licensing is an AASLH Technical Leaflet. AASLH Technical Leaflets are brief, practical guides on how to do history. Technical Leaflet #205 by Sandra L. Harris and Sandra M. Narva provide insights on how to find unique products that relate to the mission of the institution and its brand and how to market these items effectively. Stocking and marketing a museum gift shop can generate earned income for historical institutions. Educating store staff about the exhibits and history presented at an organization will help them successfully sell products related to that content. This leaflet shows how to train store staff properly and include them in the history a museum or organization interprets. Also included is a discussion on licensing products created by museums and its advantages. For more information on similar topics, please refer to Technical Leaflet Bundle 5, Funding Your Organization.
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