Redefining Audiences

Recorded: January 2012
Duration: 90 minutes

Who is your current audience and how can you engage new ones?

Our country is undergoing dramatic changes as Baby Boomers age, immigration shifts take place, and household incomes struggle to keep pace.

Looking at the most recent U.S. Census, Susie Wilkening discusses demographic change and the valuable way in which your organization can use census data to think about current audiences, future audiences, and their motivations and constraints.

Presenter: Susie Wilkening, Reach Advisors

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This webinar was funded in part by the Institute of Museums and Library Services.