Strategies for Engaging Social Media Content (April 2023)- Live Webinar
- Registration Closed
About this Webinar
In our increasingly online world, museums need to start thinking of social media as a program, not just as a marketing tool. In this webinar, we will learn some of the most effective strategies for engaging your audience on social media. While everyone is welcome to attend, this webinar will be especially useful to social media managers, communications specialists, and public affairs branches.
Learning Outcomes
After this webinar, users should be able to:
- Appreciate the value of appealing to young people online
- Understand the value of Instagram carousels and video content
- Start to see the connection between current events/media and their collections
We know in broad topics like social media, we can't touch on every part of a subject. This webinar will not be covering the following topics:
Video editing
Accessibility on social media
How to build a style guide
Connecting the Content
This 60-minute webinar will especially help organizations enrolled in STEPS address Audience (Aud) 1 (The institution identifies current and potential audiences it serves, and makes appropriate decisions in how it serves them) and 4 (The institution regularly promotes the institution and its activities and thinks strategically about how it shares information)
The Standards and Excellence Program for History Organizations (STEPS) is a self-study, self-paced assessment tool designed specifically for small- to mid-sized history organizations, including volunteer-run institutions. Through a workbook, online resources, and an online community, organizations enrolled in STEPS review their policies and practices and benchmark themselves against national standards.
Details
DATE: RESCHEDULED to April 25, 2023
TIME: 3:00 - 4:00 pm EASTERN (Remember to adjust for your time zone)
COST: $25 - Members/$45 - Non-members
ACCESS: You will be provided with instructions on how to access the live event upon registration.
Recording and Captioning
We will record this event. Captioning is provided for the live event.
How to Register
Click here for instructions on how to register yourself or another user for this event.
Cameron Katz
Community Engagement Manager
Made By Us
Cameron Katz (she/her) is the Community Engagement Manager at Made By Us, a collaboration between iconic cultural institutions – from the Smithsonian’s National Museum of American History to the National Archives Foundation – working together to reach 18-30 year olds. Through her work with Made By Us, Cameron frequently speaks, writes, and creates content about history, civic engagement, and Gen-Z’s power to shape America’s future. She manages the Made By Us social media channels and online community, bringing creativity and history together. Her work has been featured in Teen Vogue, Visible Magazine, and the AASLH Blog. Cameron graduated from Emory University with a double major in U.S. History and English Creative Writing, and she currently lives in Atlanta, GA. Keep up with her work at @historymadebyus.
Click here for instructions on how to register yourself or another user for this event.
Cancellation/Refunds for onsite workshops must be submitted in writing via email to learn@aaslh.org or mail to 2021 21st Ave S., Suite 320 Nashville, TN 37212. Cancellations made prior to the early-bird registration deadline date will receive a full refund. Cancellations made between the early-bird deadline date and eight days prior to the workshop will be subject to a $55 processing/materials charge. No refunds will be given within seven days of the workshop date. AASLH is not responsible for cancellations that were mailed or emailed but never received.
Cancellations/Refunds for online professional development (webinars and online courses) must be submitted in writing via email to learn@aaslh.org or mail to 2021 21st Ave S., Suite 320 Nashville, TN 37212. Cancellations made prior to the start date for the online course or the day of the webinar will be given a full refund. No refund will be given after the start date for the online course or on/after the day of the webinar. Registrants may transfer their registration to another person. Registrations cannot be transferred between courses or course sessions. AASLH is not responsible for cancellations that were mailed or emailed but never received.
If you have any questions, please contact AASLH Professional Development staff at learn@aaslh.org or 615-320-3203.
