Live Webinar: Rebranding Your History Organization
- Registration Closed
What’s in a Name: Rebranding Your History Organization
Webinar Description
Rebranding a historic house, museum, or site can be tricky. We are, after all, in the business of preserving history not changing it. Yet history professionals around the country are choosing to change their organizations’ names and logos, often in response to deeper changes that have taken place within the organization. In this program, we’ll discuss rebranding in a broad context, explore common reasons for rebranding a historic site, and discuss the process sites across America have used, regardless of size and budget. Eliasof draws on her own experiences as well as those of the 12 other history organizations she features in her book Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations (2022).
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Details
DATE: July 28, 2022
TIME: 3:00 - 4:00 pm EASTERN (Remember to adjust for your time zone)
COST: $5 AASLH Members / $15 Nonmembers
ACCESS: You will be provided with instructions on how to access the live event upon registration.
Recording and Captioning
We will record this event. Access the Recorded Webinar in the AASLH Resource Center after the event has passed. Registrants of this event receive complimentary access to the recording in their Dashboard.
Captioning is provided for the live event.
How to Register
Click here for instructions on how to register yourself or another user for this event.
Jane Mitchell Eliasof
Executive Director
Montclair History Center
Jane Mitchell Eliasof is the Executive Director of the Montclair History Center, an independent, not-for-profit organization dedicated to preserving local history and sharing the stories of the people who shaped the community. During her tenure, she led the Montclair Historical Society’s rebranding to appeal to a younger, wider, more diverse audience. The change was driven in part by an initiative she led that expanded the interpretation of a 1796 home to include its history as a segregated YWCA for Black women and girls. The permanent reinterpretation expanded the stories the site tells to reflect the rich diversity of and be relevant to the community.
Jane has presented on a variety of topics and written numerous articles on local history. She coauthored “Race and Ethnicity in Historic House Museums” in Reinventing Historic House Museums edited by Kenneth Turino and Max van Balgooy. Prior to her work in the history field, she spent more than 25 years designing and writing marketing, educational, and training programs for the healthcare industry.
Click here for instructions on how to register yourself or another user for this event.
Cancellation/Refunds for onsite workshops must be submitted in writing via email to learn@aaslh.org or mail to 2021 21st Ave S., Suite 320 Nashville, TN 37212. Cancellations made prior to the early-bird registration deadline date will receive a full refund. Cancellations made between the early-bird deadline date and eight days prior to the workshop will be subject to a $55 processing/materials charge. No refunds will be given within seven days of the workshop date. AASLH is not responsible for cancellations that were mailed or emailed but never received.
Cancellations/Refunds for online professional development (webinars and online courses) must be submitted in writing via email to learn@aaslh.org or mail to 2021 21st Ave S., Suite 320 Nashville, TN 37212. Cancellations made prior to the start date for the online course or the day of the webinar will be given a full refund. No refund will be given after the start date for the online course or on/after the day of the webinar. Registrants may transfer their registration to another person. Registrations cannot be transferred between courses or course sessions. AASLH is not responsible for cancellations that were mailed or emailed but never received.
If you have any questions, please contact AASLH Professional Development staff at learn@aaslh.org or 615-320-3203.
