Level Up Your Site's Membership Program - Live Webinar
Includes a Live Web Event on 11/17/2026 at 3:00 PM (EST)
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Register
- Nonmember - $45
- Academic Program - $25
- Academic Faculty - $25
- Academic Student - $25
- Partner Institution - $25
- Partner Institution Staff - $25
- Premier Partner Institution - $25
- Premier Institution Staff - $25
- Platinum Partner Institution - $25
- Platinum Institution Staff - $25
- Complimentary - $25
- Individual Membership - $25
- Subscription Services - $25
- Institutional Budget - $25
- Institutional Staff - $25
- Individual Student - $25
- Institutional Member - $25
- Individual Student Renew - $25
Webinar Description
While many historic sites and museums have some sort of membership program, few are utilizing them to their full potential. Memberships can increase community engagement and loyalty, improve your site's sustainability, and raise essential revenue for your operations. Do your visitors know they can become members and what the benefits are? Are your staff trained to discuss membership with patrons? Have you planned special events and meaningful perks just for members?
From low-hanging fruit to pie in the sky ideas, join us to discuss membership programs and learn how to assess and optimize yours for more revenue, retention, and engagement with your community. In this webinar we will identify opportunities for growth, flag practices to retire, and provide tips to stand out in crowded markets. We'll cover acquiring new members, retaining existing members, building and sharing membership value, communication, audience research, events and perks, and more. Get ready to revamp or start your site's best membership program in 2027!
Attendees will also receive a 30% discount code for the following books: Museum Membership Innovation and Membership Marketing in the Digital Age.
Details
DATE: November 17, 2026
TIME: 3:00 - 4:15 pm EASTERN (Remember to adjust for your time zone)
COST: $25 members/$45 nonmembers
ACCESS: You will be provided with instructions on how to access the live event upon registration.
Learning Outcomes
During this webinar, participants will learn about:
- Being thoughtful and consistent in how you offer and promote membership at your site
- Resources for acquiring new members like mailings, ads, and marketing
- Renewal strategies that build long-term loyalty and engagement
- Assessing the quality of your membership experience and finding new ways to show your community you value them
Recording and Captioning
We will record this event. Captioning is provided for the live event.
Connecting the Content
This webinar will especially help organizations enrolled in STEPS address multiple standards under the Audience and Community Engagement section of the STEPS program.
The Standards and Excellence Program for History Organizations (STEPS) from AASLH is a self-study, self-paced assessment tool designed specifically for small- to mid-sized history organizations, including volunteer-run institutions. Through a workbook, online resources, and an online community, organizations enrolled in STEPS review their policies and practices and benchmark themselves against national standards.
Having issues registering? Please contact [email protected]
Please note AASLH's Notetaking Tools Policy: During webinars and online courses, the use of any AI notetaking tools such as meeting assistants is prohibited to ensure the confidentiality and security of the discussion. Our sessions are automatically recorded and transcribed for participants. AI tools will be removed from events by AASLH staff if they appear. Please contact us at [email protected] if you need to use AI tools for accessibility reasons.
Cancellation/Refunds for onsite workshops must be submitted in writing via email to [email protected] or mail to 2021 21st Ave S., Suite 320 Nashville, TN 37212. Cancellations made prior to the early-bird registration deadline date will receive a full refund. Cancellations made between the early-bird deadline date and eight days prior to the workshop will be subject to a $55 processing/materials charge. No refunds will be given within seven days of the workshop date. AASLH is not responsible for cancellations that were mailed or emailed but never received.
Cancellations/Refunds for online professional development (webinars and online courses) must be submitted in writing via email to [email protected] or mail to 2021 21st Ave S., Suite 320 Nashville, TN 37212. Cancellations made prior to the start date for the online course or the day of the webinar will be given a full refund. No refund will be given after the start date for the online course or on/after the day of the webinar. Registrants may transfer their registration to another person. Registrations cannot be transferred between courses or course sessions. AASLH is not responsible for cancellations that were mailed or emailed but never received.
If you have any questions, please contact AASLH Professional Development staff at [email protected] or 615-320-3203.
Sarah Owens
Senior Consultant
Radiance Insights
Sarah Owens is a membership and marketing operator who turns strategy into execution. With 20+ years of experience, she has led campaigns and programs for organizations including the Fine Arts Museums of San Francisco, California Academy of Sciences, Cirque du Soleil, and the San Francisco Ballet. She brings deep expertise in lifecycle marketing, CRM systems, and communications, designing and delivering the day-to-day work that drives acquisition, retention, and revenue. At the Exploratorium, she led membership and launched the successful After Dark Membership program while supporting a major Salesforce implementation. Based in Chicago, Illinois, Sarah spends her time exploring the city with her husband and catering to the whims of her two cats.
Rosie Siemer
Managing Director
Radiance Insights
Rosie Siemer is the founder and Managing Director of Radiance Insights, where she shapes the strategic vision for how cultural organizations engage audiences, grow membership, and drive sustainable revenue. A trusted partner to senior leaders, Rosie has collaborated with dozens of world-renowned institutions, including Louvre Abu Dhabi, the Museum of Modern Art, the Museum of Science Boston, Winterthur, and the Smithsonian’s National Zoo, to transform complex, high-stakes challenges into clear, data-driven opportunities.
A leading voice on audience strategy and membership, Rosie is the author of Museum Membership Innovation, co-author of Membership Marketing in the Digital Age, and a contributor to Financial Management in Museums. Her work focuses on decoding audience motivations, optimizing pricing strategies, and championing the future of cultural participation. When she isn’t exploring a new museum, you can find her listening to a podcast or watching sci-fi movies.
Alexa Magladry
Senior Consultant
Radiance Insights
Alexa Magladry is a strategist who helps cultural organizations make better decisions about their audiences. She specializes in translating research and data into clear, confident action, aligning teams around what matters most and how to move forward. Her background spans research, marketing, visitor experience, and membership across the U.S., Australia, and Europe. She works closely with senior leaders to shape audience and growth strategies that increase visitation, deepen engagement, and build long-term value. Alexa was named to the Blooloop 50 as a museum influencer. In her free time, she’s usually in Central Park or testing a new baking recipe.
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