Recorded Webinar: Planning for Marketing at Museums and Historic Sites
Planning for Marketing at Museums and Historic Sites is an AASLH Continuing Education recorded webinar. This webinar is about how to create a marketing plan tailored to your organization’s unique needs. This event is presented by Hannah Hethmon. Marketing is crucial for small museums and historic sites, but where do you begin? In this webinar, AASLH’s Hannah Hethmon will teach you, step by step, how to create a marketing plan tailored to your organization’s unique needs. A good marketing plan can help you more effectively allocated time and money, get approval for a marketing budget, keep you focused on high-priority goals, and ensure that your marketing objectives and methods are supporting your institutional mission. Working through a series of prompts and questions, you will get a chance to see other organizations’ answers and get real-time pointers. At the end of the webinar, you will have the outline and notes you need to write your own marketing plan.