Recorded Webinar: Reframing Advocacy

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Reframing Advocacy

Using new research to advocate for history more effectively

Webinar Description

History is essential for developing critical thinking skills and making progress toward a more just society. Yet in today’s highly charged, polarized environment, that message can easily get lost. Whether at the local, state, or federal level, professionals and volunteers at history organizations regularly communicate with elected officials, policy makers, and others as part of our efforts to advance the work of our organizations. But how do we know our message is hitting the right notes? How can we be more effective communicators? 

This webinar will assist professionals and volunteers at history organizations of all types and sizes to strengthen the impact of their advocacy efforts and more effectively explain the purpose and value of history. Drawing on evidence from AASLH’s Reframing History initiative, this webinar will provide history practitioners with practical takeaways about how to craft advocacy messages that will resonate with their intended audiences. 


RECORDED ON: July 14, 2022

COST: $5 AASLH Members / $15 Nonmembers

ACCESS: You will be provided with instructions on how to access the live event upon registration.

How to Register

Click here for instructions on how to register yourself or another user for this event. 

Alan Spears

Senior Director for Cultural Resources, Government Affairs

National Parks Conservation Association

Alan Spears uses real-life stories and a conversational style to connect with his audiences to promote NPCA’s advocacy and the critical role the National Park Service plays in protecting, interpreting and managing this nation’s historic and cultural resources. A veteran advocate and member of the Government Affairs department, Alan leads community outreach and legislative engagement on a variety of park protection issues. Recent victories include joining with NPCA colleagues, partners and allies to win the designation of the Fort Monroe, Harriet Tubman Underground Railroad, Colonel Charles Young Buffalo Soldiers, Pullman, and Birmingham Civil Rights National Monuments. Alan’s current efforts include National Heritage Area program defense, serving as NPCA’s lead coordinator for the Julius Rosenwald & Rosenwald Schools national park designation campaign, and work in Mississippi to create a new national park site commemorating the legacy of Emmett Till, Mamie Till-Mobley, and the foot soldiers of the Mississippi civil rights movement.

He remains the only NPCA staff person ever to be rescued from a tidal marsh by a Park Police helicopter.

Ember Farber

Director, Advocacy

American Alliance of Museums

Ember Farber has been with the American Alliance of Museums for several years and is perpetually impressed by the work of museums. As Director, Advocacy, she communicates with museum advocates and the field about timely and year-round advocacy opportunities through Alliance Advocacy Alerts, AAM’s multiple print and digital platforms, and live and on-line programs. She works closely with AAM partner organizations on field-wide advocacy, maintains AAM’s public advocacy materials at, and plays a critical role in Museums Advocacy Day and AAM’s annual August #InviteCongress to Visit Your Museum initiatives. Ember is a University of Virginia graduate and holds a Master’s in Political Management from the George Washington University.

Click here for instructions on how to register yourself or another user for this event. 

Components visible upon registration.

If you have any questions, please contact AASLH Professional Development staff at or 615-320-3203.