Strengthening History Communication: Reframing the Value of History and Your Institution (April 2025) - Virtual Workshop

Strengthening History Communication: Reframing the Value of History and Your Institution (April 2025) - Virtual Workshop

Includes a Live Web Event on 04/24/2025 at 1:00 PM (EDT)

  • Register
    • Nonmember - $150
    • Academic Program - $100
    • Academic Faculty - $100
    • Academic Student - $100
    • Partner Institution - $100
    • Partner Institution Staff - $100
    • Premier Partner Institution - $100
    • Premier Institution Staff - $100
    • Platinum Partner Institution - $100
    • Platinum Institution Staff - $100
    • Complimentary - $100
    • Individual Membership - $100
    • Subscription Services - $100
    • Institutional Budget - $100
    • Institutional Staff - $100
    • Individual Student - $100
    • Institutional Member - $100
    • Individual Student Renew - $100

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Workshop Description 

This half-day virtual workshop will help history practitioners at institutions of all types and sizes learn how to communicate about their work more effectively. Whether you need to write fundraising letters, make advocacy calls, speak with the media, or simply update your website, this workshop is for you. Drawing on research from AASLH’s Reframing History project, this workshop will help you communicate with public audiences more effectively and build a wider understanding of the value of history and history organizations. This workshop will include an overview of research findings, discussions about major challenges in communicating history with colleagues from around the country, and and – most importantly – an opportunity to begin crafting your own communications materials.

Learning Outcomes

During this workshop, participants will:

  • Learn about recent research findings regarding how Americans think about history and its value to society
  • Understand how strategic framing choices can help history practitioners “communicate for impact,” sharing their message more effectively and fostering greater understanding
  • Feel more confident communicating with the public about the work their institution does and its value to their communities
  • Practice crafting effective messages about history for public audiences.

 While we try to be as thorough as possible, we won't be able to cover everything in three hours. As such, this workshop will not:

  • Share specific recommendations on navigating current legal restrictions around history content
  • Provide a comprehensive overview of research about Americans' relationship with history
  • Offer guidance on how to train additional staff in using these tools and recommendations

Details

SESSION DATES: April 24, 2025, from 1PM - 4PM ET

COST: $100 AASLH Members / $150 Nonmembers /10% discount for STEPS participants with promo code found in the online STEPS Community

OPEN REGISTRATION: 25 participant limit.

Workshop Logistics

FORMAT: Online via Zoom

LENGTH: 1 three-hour day

TECHNOLOGY: We recommend downloading the Zoom mobile or desktop app for this course. Participants will need access to internet and a desktop computer, laptop, or tablet to participate in this course. We recommend having access to a camera and a headset, earphones, or other audio and microphone device. Automatic captioning is available in the Zoom discussions.

How to Register

Click here for instructions on how to register yourself or another user for this event.

John Garrison Marks

Director, Research and Strategic Initiatives

American Association for State and Local History

John Marks joined AASLH in 2017 and currently serves as the Director, Research and Strategic Initiatives. Leading AASLH’s Public History Research Lab, he directs AASLH’s field-wide research initiatives about the public history community and the role of history in American life. He also manages several other partnerships, initiatives, and special projects, including leading field-wide planning for the 250th anniversary of the United States and supporting advocacy, partnerships, and internal survey and data efforts. John is a historian of race and slavery in the United States and Atlantic World and holds a Ph.D. in history from Rice University and a BA from Lynchburg College. He is a native of New Jersey.

Components visible upon registration.

Webinars, Online Courses, and Online Workshops (Excludes HLI Programs)

Cancellations for online professional development must be submitted in writing via email to learn@aaslh.org or mail to 2021 21st Ave S., Suite 320 Nashville, TN 37212. Cancellations made prior to the start date for the online course or the day of the webinar will be given a full refund. No refund will be given on/after the start date for the online course or on/after the day of the webinar. Registrants may transfer their registration to another person. Registrations cannot be transferred between courses or course sessions. AASLH is not responsible for cancellations that were mailed or emailed but never received. 

If you have any questions, please contact AASLH Professional Development staff at learn@aaslh.org or 615-320-3203.