Technical Leaflet 235: Reaching Teachers: Marketing Museum Education in the Twenty-First Century
-
Register
- Nonmember - $5
- Academic Program - Free!
- Academic Faculty - Free!
- Academic Student - Free!
- Partner Institution - Free!
- Partner Institution Staff - Free!
- Premier Partner Institution - Free!
- Premier Institution Staff - Free!
- Platinum Partner Institution - Free!
- Platinum Institution Staff - Free!
- Complimentary - Free!
- Individual Membership - Free!
- Subscription Services - Free!
- Institutional Budget - Free!
- Institutional Staff - Free!
- Individual Student - Free!
- Institutional Member - Free!
- Individual Student Renew - Free!
Reaching Teachers: Marketing Museum Education in the Twenty-First Century is an AASLH Technical Leaflet. AASLH Technical Leaflets are brief, practical guides on how to do history. Technical Leaflet #235 by Cindy Lucas outlines how to determine the needs of teachers, proper marketing efforts, and the importance of good customer service. Education remains a priority for most museums and many have educational programming designed for school tours and groups. However, standardized tests and constraints on school budgets hinder the ability of teachers to organize museum field trips. Museums must market their educational programs to teachers and address how they can meet the needs of busy educators. Lucas shows that marketing is not just advertising; it is reaching out to a specific audience in a targeted way that keeps audience members engaged past their initial interest. A planning form and basic outline for a marketing plan will guide museum educators in tackling their marketing efforts in a strategic manner.
Key:
Complete
Next
Failed
Available
Locked