Technical Leaflet 272: How to Design Programs for Millennials

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How to Design Programs for Millennials is an AASLH Technical Leaflet. AASLH Technical Leaflets are brief, practical guides on how to do history. Technical Leaflet #272 by Aleah Vinick and Rachel Abbott tackles the importance of the millennial audience to the future of museums and historic sites. In this technical leaflet, Aleah Vinick and Rachel Abbott from the Minnesota Historical Society share their experiences with engaging the millennial audience at their institution. They also offer guidelines for developing programs that appeal to this group’s unique needs and desired outcomes for museum experiences, as well as recommendations for evaluating audiences to gauge these needs.

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How to Design Programs for Millennials
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Open to download resource. In this technical leaflet, Aleah Vinick and Rachel Abbott from the Minnesota Historical Society share their experiences with engaging the millennial audience at their institution.