Technical Leaflet 298: Researching a Rebrand for Your History Organization
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Technical Leaflet 298: Researching a Rebrand for Your History Organization is an AASLH Technical Leaflet. AASLH Technical Leaflets are brief, practical guides on how to do history.
Technical Leaflet #298 by Jane Mitchell Eliasof, author of Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations, discusses the research and planning needed for organizations to pursue rebranding projects that change their missions, logos, branding, audiences, and more.