Working with Tourism Organizations - Live Webinar

Webinar Description

Today’s tourists want authentic, place-based experiences. To meet that demand, tourism offices are marketing their destinations’ unique heritage and culture. But too often, museums—the caretakers of their community’s material history and cultural traditions—are left out of the tourism conversation.

Join heritage and cultural tourism consultant Heidi Schlag and Visit Frederick’s Sr. Marketing Manager Jake Wynn to explore how museums can work with their local Destination Marketing Organizations (DMOs) to attract more visitors, increase visibility, and strengthen community connections. Learn how to leverage DMO resources like marketing, PR, social media, and itinerary development to make your site a key part of your region’s tourism strategy. If you’ve ever struggled to get your museum noticed by visitors or wished you had more support in promoting your programs and exhibits, this webinar will provide practical strategies to help you forge meaningful partnerships and bring more people through your doors.

This webinar is sponsored by Brightr Travel.

Details

DATE: April 29, 2025

TIME: 3:00 - 4:15 pm EASTERN (Remember to adjust for your time zone)

COST: $25 members/$45 nonmembers

ACCESS: You will be provided with instructions on how to access the live event upon registration.

Learning Outcomes

During this webinar, participants will learn about:

• Understanding what DMOs do, how they operate, and why they are key players in tourism
• Recognizing the value museums bring to destination marketing and how they contribute to visitor experiences
• Discovering how collaboration can increase museum attendance, visibility, and funding opportunities
• Understanding how museums can access advertising, social media promotion, video production, and PR opportunities through their local DMO.
• Gaining actionable tips for connecting with DMOs, proposing collaborations, and making museums essential to tourism initiatives
• Learning how to tap into trends like heritage tourism, experiential travel, and road trip itineraries to draw in new audiences
• Discovering how to collaborate with DMOs and other cultural sites to develop engaging visitor itineraries that encourage longer stays

Recording and Captioning

We will record this event. Captioning is provided for the live event.

Connecting the Content

This webinar will especially help organizations enrolled in STEPS address multiple standards under the Audience section of the STEPS program.

The Standards and Excellence Program for History Organizations (STEPS) from AASLH is a self-study, self-paced assessment tool designed specifically for small- to mid-sized history organizations, including volunteer-run institutions. Through a workbook, online resources, and an online community, organizations enrolled in STEPS review their policies and practices and benchmark themselves against national standards.

How to Register

Click here for instructions on how to register yourself or another user for this event. 

How to Register for this Event

Cancellation/Refunds for onsite workshops must be submitted in writing via email to learn@aaslh.org or mail to 2021 21st Ave S., Suite 320 Nashville, TN 37212. Cancellations made prior to the early-bird registration deadline date will receive a full refund. Cancellations made between the early-bird deadline date and eight days prior to the workshop will be subject to a $55 processing/materials charge. No refunds will be given within seven days of the workshop date. AASLH is not responsible for cancellations that were mailed or emailed but never received.

Cancellations/Refunds for online professional development (webinars and online courses) must be submitted in writing via email to learn@aaslh.org or mail to 2021 21st Ave S., Suite 320 Nashville, TN 37212. Cancellations made prior to the start date for the online course or the day of the webinar will be given a full refund. No refund will be given after the start date for the online course or on/after the day of the webinar. Registrants may transfer their registration to another person. Registrations cannot be transferred between courses or course sessions. AASLH is not responsible for cancellations that were mailed or emailed but never received.

If you have any questions, please contact AASLH Professional Development staff at learn@aaslh.org or 615-320-3203.